About Allison
Allison Pottern Hoch is a writer and event coach with over 15 years of experience in marketing, publicity, sales, and event planning. She spent four years promoting academic titles at The MIT Press before she went to work for Wellesley Books as a bookseller and event coordinator. She organized, hosted, and promoted over 150 events during her tenure, ranging in size from intimate workshops and lunches to multi-media events with over 700 attendees. She's worked with veteran authors, celebrities, and debut authors alike. She has a B.A. in Creative Writing from Carnegie Mellon University where she coordinated the Adamson Visiting Writers series. Allison is currently working on her second novel and teaching courses on writing and marketing at Grub Street, Maine Writers & Publishers Alliance, and the Metrowest Writers Guild. For more information on her workshops and coaching services, visit
http://www.pottern.com