Class Description
When an author's book is nearing its publication date, great anxiety sets in over one of the most daunting challenges—promoting the book. Authors often feel powerless and worry about getting reviewed by the biggest publications, landing on NPR shows, or building a buzz. They may be tentative about reaching out to their in-house publicist and have no idea how to make good connections. In this three-hour seminar, first-time author Linda K. Wertheimer and her in-house publicist, Caitlin Meyer, publicity manager at Beacon Press, will work to assuage writers' concerns and provide concrete tips for the promotion of their own books. Linda and Caitlin formed a strong partnership that has now lasted more than a year after the publication of Linda’s book. Working together, they came up with a plan to promote the book in a variety of ways: through interviews on radio and TV, commentaries, essays, and landing big-time reviews, and they will now be sharing these experiences so that others can create specific plans for their own projects.
Thanks to the excellent literary citizenship of our donors, scholarships are available for all GrubStreet classes. To apply, click the gray "APPLY FOR SCHOLARSHIP" button. In order to be considered for a scholarship, you must complete your application at least one week before the start date of a class. Please await our scholarship committee's decision before registering for the class. We cannot hold spots in classes, so the sooner you apply, the better. Scholarships cannot be applied retroactively.
For more detailed information about GrubStreet scholarships, including how to contribute to scholarship funds for other students, click here.
This class will take place using Zoom videoconferencing. About 15 minutes before your class is scheduled to begin, you'll receive an email from your instructor with a link to join the class meeting!
Zoom Participation:
Students are not required to turn their camera on, but are encouraged to participate any way they feel comfortable through functions such as the live chat, emoji reactions, and unmuting the microphone. Learn more about using Zoom here.
Zoom Accessibility:
We ask that instructors enable closed captioning and send a transcript of the session after class. You can also enable closed captioning at any time during the meeting. If your instructor forgets to send the transcript, just send ’em an email!