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  • Seminar
  • Online: Zoom
  • Adult (18+)

Marketing for Writers Series: Audience and Platform - Remote!

No Longer Enrolling

  • $75.00 Non-Member
  • $65.00 Member

Class Description

Understanding one’s marketing options as a writer is critical to career longevity. Through readings, research, lecture, and discussion, this series of seminars will explore what marketing means for authors specifically; how to work within and outside the publishers’ marketing engine; and how to connect authentically with readers.

We will brainstorm and share ideas for how each student can implement these marketing tools into their own career. Students will come away from these seminars with in-depth strategies and ideas for embarking on their own marketing journey, no matter where they are in the publishing process.


In this session, we will discuss how writers can identify their key audiences and where they can reach them. This includes thinking about how and where readers get their information; marketing partnerships; outreach; and networking.

Check out the other sessions in the Marketing for Writers series!

Marketing for Writers (Whether You’re Published or Not)

Marketing for Writers Series: Personal Marketing and Publicity

Marketing for Writers Series: Events: Launches, Conferences, & Working with Bookstores

This class will be hosted using live Zoom meetings! You will be able to participate in class via Zoom videoconference from wherever you’re most comfortable. All you’ll need is a laptop or a phone! About 15 minutes before your class is scheduled to begin, you'll receive an email from your instructor with a link to join the class meeting via Zoom–no need to download anything or sign up for Zoom in advance! If you have questions about remote learning, please feel free to reach out to [email protected] for more information.

For a glimpse at how remote learning works, look no further than the deep Zoom discussion of writing and literature below:

Scholarship Information

Thanks to the excellent literary citizenship of our donors, scholarships are available for all GrubStreet classes. To apply, click the gray "APPLY FOR SCHOLARSHIP" button. In order to be considered for a scholarship, you must complete your application at least one week before the start date of a class. Please await our scholarship committee's decision before registering for the class. We cannot hold spots in classes, so the sooner you apply, the better. Scholarships cannot be applied retroactively.

For more more detailed information about GrubStreet scholarships, including how to contribute to scholarship funds for other students, click here.

Scholarships Format/Location

Thanks to the excellent literary citizenship of our donors, scholarships are available for all GrubStreet classes. To apply, click the gray "APPLY FOR SCHOLARSHIP" button. In order to be considered for a scholarship, you must complete your application at least one week before the start date of a class. Please await our scholarship committee's decision before registering for the class. We cannot hold spots in classes, so the sooner you apply, the better. Scholarships cannot be applied retroactively.

For more detailed information about GrubStreet scholarships, including how to contribute to scholarship funds for other students, click here.

This class will take place using Zoom videoconferencing. About 15 minutes before your class is scheduled to begin, you'll receive an email from your instructor with a link to join the class meeting!

Zoom Participation:

Students are not required to turn their camera on, but are encouraged to participate any way they feel comfortable through functions such as the live chat, emoji reactions, and unmuting the microphone. Learn more about using Zoom here.

Zoom Accessibility:

We ask that instructors enable closed captioning and send a transcript of the session after class. You can also enable closed captioning at any time during the meeting. If your instructor forgets to send the transcript, just send ’em an email!